7 Common Skills Social Media and Online Community Managers Share


When looking for a job as a social media manager or a community manager, it’s crucial to understand the skills you must have to get hired. Although managing social media may be different from managing an online community, many of the skills you need to be successful as a community manager are very similar.

Becoming a good online manager in a community or social media is more than just having the knowledge and background to use the Web. When looking for a job in these fields, here are 7 common skills you need to have.

1. Communication

For many people, a community manager or social media manager is the face of your organization. If a customer has an issue that needs to be resolved, chances are you may be the only person they are interacting with. Effectively communicating with an audience can affect how your organization is perceived by people. A good manager must be comfortable interacting with lots of people and handling a variety of situations..

2. Writing

Community and social media managers must have strong writing skills. When writing blog posts, guest articles, emails, proposals, or social media content, tailoring your message in your company’s voice and to the audience your organization wants to target is very important. Each company has its own distinct tone!

3. Empathy

Sometimes you will need to put yourself in the shoes of your audience. You will need to see your organization from the perspective of a customer, and use this point-of-view to guide your interactions. Even when a community member attacks your organization, be sure your response alleviates a bad situation instead of exacerbating it. Remember, anything you say in response to a customer could be held against you and your organization.

4. Research

Part of your job as a social media or community manager is figuring out what platforms your audience uses and establishing a presence in those platforms to reach them.  Determine if it makes sense for your organization to have certain online community tools before implementing them. Good research skills also involve finding the latest trends that affect your organization and your community.

5. Organization

Managing multiple platforms, tracking feedback, and sharing this information with your employer can be pretty tough. The ability to multitask and remain organized can help you stay on top of your responsibilities. Use spreadsheets or project management software to update data across a range of metrics for a variety of people and tasks (such as planning events, delegating duties, responses to customers or creating content) to keep up and perform your job effectively. In these fast-paced positions, the ability to wear multiple hats depending on the tasks you perform will make you stand out among the competition.

6. Analytics

How a community or social media manager handles social and site analytics may differ depending on your industry, but it’s vital that you are educated about how communities and social media sites are responding to engagement. With web analytics, you can determine what efforts are working and not working for your organization. Use these metrics to guide decisions in growing your community or social media site.

7. Teamwork and Collaboration

Many organizations have managers collaborating on tasks in social media and online communities. Being able to work as a team to create consistent messages for your organization will keep your marcom team from avoiding redundancy and cut down on confusing and contradicting messages for your brand.

Social media and community management positions are some of the fastest growing jobs in the market. Even though these two jobs serve different purposes in an organization, they require similar skills. Possessing these skills will enable you to become a great online community or social media manager and stand out in the crowd of job applicants.

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One comment to 7 Common Skills Social Media and Online Community Managers Share

  • 7 Common Skills Social Media and Online Communi...  says:

    […] Although social media and online community managers play different roles in an organization's content marketing strategy, they share similar needed skills. (Ever wonder how a social media #manager and a community #manager are alike?  […]

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