Creating and growing an online community and keeping members engaged can be a daunting process for a community manager. It’s an evolving role where you must stay on top of the latest trends and developments that affect your organization and its content marketing strategy. As a savvy community manager, any tools that can help you do your job effectively are key.
Here are eight must-visit websites you can use to help you become a more effective community manager for your organization.
Use Twitter to keep up with the latest trends and follow people who are relevant to your organization. It can also be used to research topics that you can write about in your online community.
Like Twitter, Facebook can be used to keep up with the latest trends that may affect your organization. Content from your organization’s group page can be repurposed into content for your online community. You can also provide a link to facilitate further discussion on customer service issues or product releases through Facebook.
Google Hangouts is a video chat service that you can use to communicate with up to ten people at a time. Google Hangouts can be used to meet up with fellow co-workers to discuss strategies and content for your online community.
Econsultancy is a community that marcom professionals can use for market research, digital marketing trends, case studies and other industry-related analysis. You can use Econsultancy to network with other community managers and digital marketers to sharpen your content marketing strategy in your organization.
The Community Manager
The Community Manager is a website for community management related information. The site has case studies, reports, the latest news and trends and advice from fellow community managers about building, managing, and improving online communities. Information on this site can give you an idea of the skills, tactics, and strategies your industry peers are using in their online communities.
The Community Roundtable
The Community Roundtable is a subscription-based service that has in-depth content regarding community management and training courses available for managers. The Community Roundtable is also known for publishing The State of Community Management report with skill sets, salaries, and best practices for an online community manager. This site is a useful resource when you need information and further education on your role as a community manager.
My Community Manager
Getsatisfaction.com offers 3 professional certification courses for community managers and people who are interested in pursuing a career in online community management. Having a certification in the field indicates that you are dedicated to furthering your career and can make you an appealing candidate when applying for other jobs in online community management.
Forrester Research is a global research and advisory firm serving professionals in the technology sector. The site provides consumer and business data, consulting, and best practices. This site can be optimal for more in-depth research that may be required for some content in your online community.
As an online community manager, you know your job requires a lot of information and research. These sources are just some of many that will help ease your day and enable you to produce and curate optimal content for your organization’s online community. Take the time to browse these sites to help you become a more effective community manager.